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Something I learned when working as a campaign and White House speechwriter: In “normal” writing, your goal is to make your meaning as clear as possible, ideally in a memorable way. For a politician, the goal is to make the meaning just clear enough that most people will still agree with you. Clearer than that, and you’re in trouble. (JAMES FALLOWS)

Public Relations (Паблик рилејшнc�)
24/09/2017 19:41